About

Soberboy is Farhad B. — a house DJ and producer whose sets are built to take a room somewhere, rather than simply keep it moving.

The music does not sit inside a genre. House is the centre of it, leaning deep, tech and organic depending on what the room needs, and a set will move between a classic that people half remember and a record that has not been released yet. What holds it together is the journey rather than the category.

Dubai is home, and it is where the foundation was laid. He has been a fixture of the UAE’s electronic scene since 2005: a resident across most of the city’s clubs, and the person five-star hotels and restaurants call when the music in the room needs to mean something. More than a dozen residencies, over a hundred performances. In 2016 What’s On Dubai named him Best Breakthrough DJ.

The bookings stopped staying in one city a long time ago. He has headlined in Thailand, Indonesia, Serbia, Romania, Turkey, Qatar, Bahrain, Armenia, Singapore, Oman and Azerbaijan — rooms that share almost nothing with one another except what happens when the record is right.

In the summer of 2025 that reach widened again. Hugel and Bob Sinclar played his track Please Stop It at the Hï Ibiza opening; the moment passed two million views, and the enquiries have come from all over the world since.

The records hold their own. Please Stop It with Mat1ne reached number eleven on Beatport and two million plays inside a month; In the Clouds took a top-three DJ chart position. Beatport named him Best Hype New Melodic House & Techno in August 2025.

As for the name: it is about the music. The sets are mystical things, built to carry people somewhere over the course of a night — and the whole point of Soberboy is that you need nothing in your system to make that journey. If the music is right, it takes you there on its own.