About

Soberboy is Farhad Jazayeri — a producer and DJ who has spent two decades pushing house and melodic techno through rooms across the Gulf and beyond.

The story starts in Ahvaz in 1989 and gets interesting around 2005, when he began making music seriously. Dubai’s age rules meant he could not play a club until he turned twenty-one, so he spent those years doing the unglamorous part properly: learning the records, learning the room, learning what a floor actually responds to at four in the morning versus four in the afternoon. By the time he was allowed behind the booth, he had already done the work most people skip.

What followed was the full arc — opening slots, then peak time, then the closing sets nobody hands to a stranger. He has shared bills with Ripperton, Nima Gorji, Booka Shade and Paul C, and held residencies at Secret Circle, Trip Land and Coma. In 2016 What’s On Dubai named him Best Breakthrough DJ.

The name is not a pose. He does not drink and does not smoke, which in this industry is unusual enough that it became what people called him. It also explains something about the way he works: the sets are built, not stumbled into, and he remembers all of them.

These days the work runs in two directions. There is the artist side — original productions, remixes, and dates. And there is the consultancy side, where he builds music programming for venues and businesses that have worked out their playlist is costing them more than they think.