For venues
Music Consultation
Music built around what your room is actually trying to sell.
Most venues treat music as something switched on at opening and forgotten until somebody complains. It is one of the few things a guest experiences continuously, from the moment they walk in until the moment they decide whether to order another round, and almost nobody is looking after it.
This is the part of the business I take on. I come to the venue, listen to what you are currently playing, watch who actually walks in and at what time, and see how the room behaves across a full service. Then I build the music around what the room is trying to sell — not around my own taste, and not around a playlist that happens to be popular this month.
The aim is straightforward and commercial. Guests stay longer, the room feels intentional rather than accidental, and the atmosphere becomes something people return for and recommend.
The deliverable
What you actually get
- A written music identity for the room, so every later decision has something to answer to
- Separate rotations for each part of the day, built and installed on your system
- The right DJ found, briefed and placed, with the first night opened where it helps
- A sound check of the room itself — speaker placement, zoning and volume
- A short guide for your team, so the programming survives a shift change
- A quarterly refresh, so regulars keep hearing something new
Engagements
Ways to work together
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Music identity
The foundation: what your room should sound like, written down and defensible, so every later decision has something to answer to.
New openings · Rebrands
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Daypart programming
Separate rotations for morning, lunch, golden hour and late — because a room that sounds the same all day tells people nothing about when to arrive.
Restaurants · Hotels · Cafés
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Seasonal refresh
A quarterly rebuild of the rotations so regulars keep hearing something new and the room never sounds like it stopped paying attention.
Existing clients
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Sound system review
Speaker placement, zoning and volume curves. The best programming in the world still loses to a room that is too loud at the bar and dead in the corner.
Any venue
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DJ sourcing & opening night
Finding, briefing and placing a resident or guest DJ who genuinely suits your room — with the option of Soberboy opening the first night so the person who follows has a standard to keep.
Venues building a music programme
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Launch & event curation
Programming built for one night — an opening, a launch, a private event — including live DJ where it earns its place.
Brands · Hotels · Private
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Team briefing
A short written guide plus a session with your floor staff, so the programming survives a shift change and nobody reaches for the aux cable.
Every engagement
The work
How it runs
Five stages, in this order. Nothing gets skipped — the listening stage is where most of the value is decided.
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Visit
I come to the venue during service and listen to what is playing now, watch who walks in and when, and see where the room gains and loses energy.
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Brief
We agree what the room should feel like at each point of the evening, and what the music is being asked to do commercially.
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Build
I write the music identity and build the rotations around it, choosing versions and edits that suit a room rather than a dancefloor.
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Place
Where you need a DJ, I find and brief the right one for your room. Where it helps, I open the first night myself.
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Hand over
Everything is installed, your team is briefed in writing, and we set the schedule for the seasonal refresh.
Next step
Tell me about your venue
Tell me about the room — what it is, who comes in, and what is not working about the sound right now.