Writing
Articles
Notes on making records, playing them, and the business of getting into the booth in the first place.
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How to Hire a Resident DJ in Dubai for Your Bar, Restaurant or Club
A venue-owner guide to hiring a resident DJ in Dubai: musical fit, recurring schedules, trial nights, equipment responsibilities and programme reviews.
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How to Hire a DJ for a Private Party in Dubai: A Venue, Sound and Set-Time Checklist
A private-party DJ checklist for Dubai villas, yachts and private venues: access, sound coverage, equipment, event timing and the brief to send before booking.
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How to Hire a DJ in Dubai: What to Ask Before You Book
How to hire a DJ in Dubai: compare musical fit, set examples, production responsibilities and written quotes, then send a complete booking brief.
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Going viral is not the same as getting played: social media for DJs and producers
Doing well online and being played on a dancefloor are two separate achievements. One can lead to the other, but only if you can deliver when the crowd has come to see you.
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Finding your own sound: how producers make their music stand out
If your music sounds like everyone else’s, it will not stand out. Soberboy explains how to develop a sound of your own, and how to decide whether you want to produce at all.
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How to read a room: why arriving early makes you a better DJ
Many DJs arrive ten minutes before their set and play the tracks they chose at home. That is the most common reason a dancefloor empties.
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Restaurant music: how to choose a playlist that matches your concept
A good kitchen never sends out a dish that nobody has tasted. Most restaurants do exactly that with their music every night of the week.
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How to get booked at a club: why visiting a venue works better than sending messages
Most new DJs send a link and wait for a reply. Soberboy has held more than a dozen residencies, and almost all of them began with a conversation in a quiet venue.