Going viral versus getting played: what social media can and cannot do
Trending online and being played on a dancefloor are two different achievements. One can lead to the other — but only if you can deliver when the crowd is yours alone.
ReadWriting
Career Tips
Notes on making records, playing them, and the business of getting into the booth in the first place.
Finding your own sound: how producers actually stand out
If your music sounds like everyone else’s, it does not compete — it disappears. Soberboy on finding a sound of your own, and on being honest about whether you want to produce at all.
ReadHow to read a room: the case for arriving early
Most DJs arrive ten minutes before their set and play the tracks they planned at home. That is the single biggest reason dancefloors empty.
ReadRestaurant music: why your playlist should be plated like the food
A fine dining kitchen would never send out a plate it had not tasted. Most venues do exactly that with their music, every single night.
ReadHow to get booked at a club: why walking in beats sending DMs
Most new DJs send a SoundCloud link and wait. Soberboy has built more than a dozen residencies, and almost every one of them started with a conversation at an empty bar.
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